One man’s trash is another man’s treasure. Except when it comes to online software! I had no true measure of the insane proportions of junk that can be found online until I needed to find a brochure making application and winded up trashing every single free app I downloaded or signed up to, one after the next.
I manage a soccer club for children in my free time and wanted to take my soccer club Marketing to the next level with interactive, engaging online Brochures.
The last thing I expected to be doing while exploring the pristine islands of the Bahamas was making brochures! After receiving an urgent email from my manager letting me know that he had not received my strategically sent communication before leaving the office I was stuck in a bad situation.
I made some brochures for my company’s very important product launch using the generic software on my office computer that I use to do everything else. What a disaster! Everyone hated them, and I had to go back to the drawing board with 20 minutes to spare.
Believe it or not, one of the greatest challenges I face in the IT field is recommending to friends and family products that actually work. Most of the time, people want something amazing, with a glittering spectrum of features, but aren’t prepared to pay the price!
Now, I’ll be the first to admit that there is no short supply of free software online specifically targeting the brochure development market. What there is a shortage of, is software that actually does the things that people need and expect it to do in order to deliver on their promises!